Research
My research examines tourist and customer experience, technology, service marketing, and trauma-informed thinking in tourism and hospitality.
Liu, H. (2025). Toward trauma-informed customer experience design in tourism and hospitality. Journal of Hospitality and Tourism Management, 101325.
Liu, Y., Liu, H., Gao, X., Li, X. R., & Han, F. (2025). Categorizing review spam in tourism and hospitality. Annals of Tourism Research Empirical Insights, 6(2), 100186.
Liu, H., & Roehl, W. S. (2025). Do virtual tours really enhance customer satisfaction with physical experiences? A quasi-experimental study on Airbnb. Journal of Hospitality and Tourism Management, 62, 188-195.
Wang, Y., & Liu, H. (2025). Patterns of host territoriality and implications for P2P accommodation guest experience. International Journal of Hospitality Management, 124, 103959.
Liu, H. (2025). Handbook of Experience Science: Tourism, Hospitality, and Leisure, J. S. Chen, N. K. Prebensen, & M. S. Uysal (Eds.) [Book review]. Elsevier.
Marti, C. L., Liu, H., Kour, G., Bilgihan, A., & Xu, Y. (2024). Leveraging artificial intelligence in firm-generated online customer communities: A framework and future research agenda. Journal of Service Management, 35(3), 438-458.