Projects
My projects bring together tourism and hospitality, consumer behaviour, sustainability, and public policy. I am especially interested in work that turns research evidence into practical ideas for destinations, service organisations, and policy stakeholders.
AI Nudging for Sustainable Consumer Behaviour
Exploring the dual effects of artificial intelligence nudging on sustainable consumption in Hong Kong's tourism and hospitality industry.
Project Ref. No.: 2025.B16.018.25D
Focus: effective and ethical AI nudge design, sustainable consumer behaviour, responsible tourism and hospitality practice.
Visit project websitePhiladelphia International Airport Passenger Survey Project
Supported a large-scale passenger survey project at the US-Asia Research Center of Tourism and Hospitality, Temple University.
Contributed to project bidding, proposal writing, questionnaire design, onsite survey work, monthly analysis, and final report writing.
American Tourist Market to China
Worked on a market report at the US-Asia Research Center of Tourism and Hospitality, Temple University.
Conducted data analysis and contributed to report development for understanding the American tourist market to China.
Sustainable Tourism Report of Kanas, Xinjiang
Joined a sustainable tourism research project with UNWTO and Sun Yat-sen University.
Participated in questionnaire and interview design, onsite fieldwork, interviews, and report writing.
Sustainable Tourism Report of Xishuangbanna, Yunnan
Contributed to a destination-focused sustainable tourism research project with UNWTO and Sun Yat-sen University.
Supported research design, onsite surveys, interviews, and project reporting.